Jaguar Health
Disease Branding
I was asked to develop DA branding for noninfectious diarrhea for HIV/AIDS patients on antivirals. The goal was to increase awareness of the need to properly treat chronic diarrhea in patients with HIV/AIDS and to drive patient discussions with their physician about diarrhea.
PATIENT BRANDING
R&R
This branding concept motivates PLWHIV and HCPs to realize the cause and repair the damage of HIV-related diarrhea with the right treatment—ie, choose treatment especially designed for HIV-related diarrhea that addresses the true cause, as opposed to OTC and standard medications that only relieve symptoms.
HCP BRANDING
