Jaguar Health
Disease Branding
I was tasked with developing disease awareness (DA) branding focused on noninfectious diarrhea in HIV/AIDS patients undergoing antiviral therapy. The objective was to raise awareness about the importance of properly managing chronic diarrhea in this population and to encourage patients to initiate conversations with their physicians about their symptoms.
PATIENT BRANDING
R&R
This branding concept encourages people living with HIV (PLWHIV) and healthcare providers (HCPs) to identify the underlying cause of HIV-related diarrhea and address it with appropriate, targeted treatment—prioritizing therapies specifically designed to treat the condition at its source, rather than relying on over-the-counter or standard options that only provide temporary symptom relief.
HCP BRANDING
